Critics say the new Nobu documentary is "hard to swallow," but local conscripts argue billionaire flattery is still easier to digest than mystery meat served at SAF cookhouses.

“They say Nobu’s story is hard to swallow, but have they tried the Wednesday Night Special at Tekong?” asked Recruit Tan, staring at a plate of rubbery liver.

“I’d rather watch Robert De Niro talk cock for ten hours than eat this rubbish,” he added.

“The liver so tough I can use it to patch the tyre of my 5-tonner, knn!”

Experts say corporate propaganda rarely results in the "Cookhouse Lao Sai" that has defined the Singaporean male experience for generations.